Since social networks have been one of the easiest ways for a small business to advertise and reach a wide audience, many companies have decided to use it. Unfortunately, not everyone can use social networks as well, and they end up doing more harm than good to the company's image.
Here are some of the Mistakes to avoid when using Social Networking for your small business:
Spamming information about your company:
Spamming could be as simple as repeatedly sending promotional messages to everyone on your list in such a short duration.
While sending advertising messages from time to time is great for the business, the problem would arise if it would be too consistent without really telling anything new about the company or the small business.
This is because people can get tired of reading the same information repeatedly and may become turned off if you would keep on spamming them with it.
Sock Puppet Techniques
The term sock puppet is used for accounts created by the same individual to boost or defend a company’s position or products. It could be an employee from the marketing department creating three different accounts. Each of them has a positive spin regarding an issue or a service that the company offers.
Some companies would use this technique to show other people that there are fans of the service or the product.
This is a big mistake as many social network members are now incredibly tech-savvy and may be able to see through these sock puppets. Once exposed, you are showing that your company would be willing to lie to generate buzz.
Now that you are aware of what you should avoid, you should now focus on using social networks as best as you can to promote your business.