When the term Search engine optimization is mentioned, most people think of Google, Yahoo, MSN, and search engine page ranks and results listing. They think of trying to make websites more “search engine friendly” through means that the end-users would not necessarily notice. While this is often true, utilizing an internet marketing service, specifically an SEO, can actually lead to additional perks in improving the website. This is because some SEOs are concerned with ensuring a high result listing or page rank for the website. They would also like to guarantee that the high placement affects consumers' turnout that actually clicks those links. To do this, they employ a variety of means that can be seen by an end-user. First, an SEO service can help businesses in changing their web designs. The traffic generated by Search engines through your websites would be useless if these people would view your website and immediately turn away. Some websites, even those belonging to large corporations, are not designed properly. Some sites are graphics-heavy or are filled with fluff statements that lessen the credibility of the website. These kinds of setups deter clients from dealing with businesses with them as they are not sure if the website is trustworthy. An SEO specialist can help take care of that by suggesting possible designs, layout, and even content to increase the website's credibility. With a good redesign, visitors may trust the site more and feel confident in their services. Another aspect where an SEO can provide additional benefits is through usability. Somewhat related to site design, usability tackles how easy it would be for a possible client to navigate throughout the site's pages. Some poorly-made sites make it very difficult for visitors to access menus and other links. This makes for poor usability and would most probably affect the user's interest. SEO specialists and analysts could help by suggesting more accessible areas, more intuitive menus, and perhaps even more readable font. These things ensure that a visitor would have a much easier time going around the site’s contents.