As previously mentioned, one of the ways for you to market your small business and be on equal grounds with the large corporations would be through social networking. By advertising through social media, you would be able to reach a pretty wide audience that you would not have been able to do, so if you had stuck with using the traditional tri-media advertisements. Here are some of the ways where you can use social media to do your marketing work for you: They are currently very popular: Did you know that one of the first websites people check when they log on the internet is social networking sites? Yes, aside from going to search engines for their usual internet browsing needs, studies have shown that people would also tend to go directly to the social media web pages first. They are currently all the rage is significant as you would not have to spread out to get new people. The visitors are the ones who are going to be closer to you by becoming members of the various web pages available. They already have established members and preset demographics: You can also make social media work for you would be in their built-in search and sort functions. It is now effortless to search for people who share the same interests and market a certain product. It would be straightforward to search for a certain demographic and directly talk to them about your new or innovative products. By capitalizing on these two factors, you would easily make social media work for you and your business. You would not have to exert as much effort as you would have had if you stuck with the traditional marketing means through them.