Of course, things are not as simple as simply setting up a social networking page. There are a few steps to do to ensure that utilizing social networking for your marketing efforts would still be effective. A couple of tips regarding this would be: Preparing your site before promotions: When you start promoting your site or business without ensuring that it would deliver on the messages of the advertisement, this means that even before you start the buzz, you should already do methods that would help back up the hype that you would like to generate. Remember that the first impression is crucial. If a potential client is hooked by your advertisement but comes away unimpressed by your performance, then you risk having him turning away from the business altogether, thinking that you are nothing more than hype. Avoid spamming: The problem with social networking sites is that spreading the word is as easy as clicking a send button. Some advertisers would want to spread the word as far as possible and continually send messages to everyone. When this happens, many people may view your product or service as spam and may tune out whatever you say, even if it is perfect. In short, you should be able to limit the number of messages that you send to people.