One reason why marketing through social networks fail when small businesses try to implement them is that the companies do not have the basics laid out well. After all, the basics are the foundation of such a marketing strategy, and lacking in them would really result in a shaky campaign. As such, it would be important to know what the basics are so that you would not have too much trouble once you have gone full blast in your marketing through social networks. By learning what they are and handling them well, you would definitely be able to find more success for your promotions. Here are some basics of marketing through social networks that you should know: Number to Use: The first thing is that you should control the number of social networks you use. Since these kinds of websites have been popping up all over the place, many may be tempted to create profiles for every website that comes up. You would find out that this is actually a counterintuitive strategy, as all these sites would take some time and effort to maintain. As such, you run the risk of spreading yourself too thin if you take upon every site that comes out. Adding Friends: The thing about social networks is that you would need to add friends to spread your word. However, some people make the mistake of just waiting for people to add them and are not proactive in becoming friends. You are risking that you are not maximizing the use of your social networks if you do this. After all, the goal of social network marketing would be to spread the word, and lacking in friends would certainly defeat this purpose.