As social networking sites become more prevalent on the web, many companies have realized its potential and have tried to advertise or promote their products and services through it. This method has actually proven quite effective for some people and companies as they have tapped a totally new client base thanks to marketing through social networking. The thing with marketing online through social networking is that there are really various methods to do it. This is especially true since there are so many networks and platforms that you can use to market your business. The important thing is to find which one of them suits your needs the most. Here are some various methods of marketing through social networking: Video sharing: Previously, marketing through videos was costly. This is because you need to pay for your video production and spend on the airtime that you need to present it. Nowadays, video sharing sites such as YouTube are so widespread that you can upload your video and reach a whole new community. Official pages: One of the biggest social networks nowadays is Facebook. Many people have accounts in them and usually check them from time to time. Having an official page on Facebook or a similar site means maximum exposure for your business. Microblogging: Another form of network that is quite popular these days is microblogging sites such as Twitter. Having an official account can help you give quick updates to people who may want to know more about your business. Aside from the three mentioned above, remember that there are plenty of other social networking vehicles that you would be able to use to promote your business. Just remember that having at least one of them seems highly critical to the success of your large or small business in this digital age.