You may already be familiar with marketing your small business through social networking. This kind of marketing has been enjoying a boom lately because of the various benefits that it could give you without having to take too many resources. However, with that said, there are still things that you would need to learn or invest in to ensure that your technique would be effective for your business. After all, social networking marketing is not a magic pill wherein it would work just because you used it. Here are some things that you would need to increase the effect of marketing through social networking: Computer Know-How Of course, the first thing that you would need to have is some computer know-how. You should be able to navigate the social networks well enough and understand its features so that you can easily customize the pages to suit your needs. The good thing is that you don’ really need advanced computers to know how to pull off a good marketing campaign on social networking sites. These sites are innately quite easy to use and have limited avenues for customization or improvement. Time Investment: For social network marketing to work for your small business, you would need to be quite patient and have the time invested in it. This is because the flow of information in such sites is quick and sudden, and you need to always be on your toes. You should be able to swat down any negative comments, or at least try to defend your position when these issues arise. Another reason for having to have the time invested in it would be your audience's short attention span. If you would not provide regular updates about your products, services, or any new information about your business, you are risking that people would forget about you and find other companies to follow.