As you may know, one of the things that have really gained quite a boost in its popularity is marketing through social media. Nowadays, it would not be rare for small businesses or even the larger companies to employ someone or outsource people who would do these promotions for them. Here are some reasons as to why social media marketing is such a hit. Perhaps seeing these reasons would enable you to think about employing such a strategy for your own businesses or companies. Inexpensive: One of the biggest benefits of using a social media marketing strategy is that it is relatively inexpensive. Even the smallest companies with the tiniest of budgets would be able to take some time and promote to a wide range of people through the help of sites such as myspace and Facebook. This makes social media marketing a desirable option as it balances the playing field between the major companies and those smaller businesses. They would not have to spend so much money as compared with the other tri-media avenues. Wide Reach: Nowadays, people from all over the world have access to the internet. This makes it quite easier for any business to reach a broad market when they are promoting. Before, you would have to do plenty of research as to what commercials to air, which networks to broadcast on, and time slots. Now, you would not have to do it, as a simple page online in a famous social media network would give you a constant advertising stream. Of course, despite it being a hit, not every company can utilize it well. Remember that you should always do maintenance work for your social media marketing efforts to really become successful.